Rockstar Bagels is a neighborhood bagel shop and wholesale production facility in East Austin founded in March 2009. The bakery provides Austin-area coffee shops, grocery stores, food trailers and cafés with fresh products, while the walk-up window, opened in March 2014, serves the neighborhood locals breakfast and lunch.

Rockstar Bagels is known for their traditional New York-style bagels: fermented, boiled and freshly baked 7 days a week.


It all started New Year's Day, when Joe Humel, a hungry, out-of-work drummer, decided to feed himself. A traditional bagel had been on his mind for months. After some research and recipes, day one was upon him. Obsession and passion overtook him as he slaved away day and night to fill an appetite larger than food.

After several weeks of feeding local musicians and wondering vagabonds, his product gained interest from people who were willing to pay for it.

Joe says it was no more than “surface” thoughts that made him decide to start a business. “It was as if the path was already laid out for me,” says Joe “I couldn’t see any other choice.”

It took just a small loan and some legal research to create Rockstar Bagels. “The path of an entrepreneur is one of heart, and only in freeing yourself from expectation can you find the success you are looking for.”